Company Profile

Insurance & Wellness in the Rockies (formerly Lidke & Associates, Inc.)

Liza Fulton CFC, CSA, President of Insurance & Wellness in the Rockies (IWR) is a company offering insurance benefits to provide financial security and peace of mind to employees and individuals. IWR specializes in Long Term Care Insurance, Supplemental Insurance (disability, life, accident, cancer, critical illness and hospital income), Pre-Paid Legal Services and Identity Theft. It also now offers an on-line Wellness Program through Healthways / My ePHIT (Personal Health Improvement Training) and food-matrix nutritional supplements through Sportron.

FlexMagic Consulting, Inc. is an affiliate company recognized as an expert in Flexible Benefit Plans and other employee benefit programs tailored for the various stages of life. Ms. Fulton is the author of Your Guide To Child Care Savings (original version 1986, revised version 1995) and is a frequent speaker and educator on tax-free benefits and has been a guest on the Today Show and quoted in the Wall Street Journal, Working Mother Magazine and CFO Magazine.

FlexMagic Consulting, Inc. is a consulting firm with a focus on communicating tax-free benefits to companies and employees. FlexMagic specializes in Flexible Benefit Plan and Health Reimbursement Arrangement (HRA), Health Savings Account Integration (HSA) Consulting and Third-Party Administration Services (including Debit Cards).

Listed below are a few achievements:
• 1st runner up for the 1992 Emerging Business of the Year Award
• A participant in the 1993-1994 Leadership Denver Program
• Introduced an Adopt-A-School program under the Castle Rock Chamber of Commerce in 1993; expanded the program 1994/95 (two hundred businesses participated in the program)
• Awarded the Governor’s 1994 "Raising Colorado Award" for exemplary community service on behalf of Colorado’s children and families
• Recipient of the 1994 Outstanding Business of the Year Award from the Colorado Children’s Campaign for offering an exceptional work environment for employees, family-related consulting services for clients and community initiatives that benefit Colorado’s children
• Board of Trustees member for Douglas County Educational Foundation, 1996 to 1999
• Selected 5th Best Small Business in Colorado for Working Families – sponsored by Colorado Parent Magazine 1997
• Finalist 1997 & 1998 Colorado Ethics in Business Award
• 1998-Employer of the Year, in recognition of outstanding support for working women presented by Business & Professional Women Organization – Denver Tech Center
• Founding co-chair of the Glenwood Springs Chamber Business Womens’ Network (2006)
• President Western Rockies Association of Health Underwriters (2007-2008)
• Member Glenwood Springs and Grand Junction Chambers of Commerce